Master Chef Promotions was set up in 1997 as, it promotes chefs and the food industry in general. This year due to public demand, Master Chef Promotions has set up the “Master Chef Promotions Awards” to recognise the achievements of the catering industry and in particulat the chefs in the UK. In the United Kingdom, the food industry is extensive. It employs 2 million people and has a turnover in excess of £70bn. It is the largest manufacturing sector in the UK and represents around 15% of the total manufacturing sector in the UK. Around 13% of the people working in manufacturing in the UK work in the food and drink industry.
The aim is to bring the food awards to the Midlands for the first time ever. The Midlands have the largest number of restaurants in the UK and recognition is required.
The aims of the awards are:
to help unemployed people in to work to encourage chef’s to use the train to gain scheme to equip them with professional skills and recognisable qualifications to attract tourism to the Midlands and bring in businesses and individuals to invest in the midlands to help businesses connected to the catering trade to improve their scope and business to recognise and reward individuals and businesses that have contributed to the catering industry in the Midlands.
We will be working with all partner agencies in the UK to create awareness of the catering and food industry. We will be actively promoting businesses in the UK in order to bring them to the map. We will be using various media partners to promote not only the event but also the Midlands.